About
This course aims to explain the key terms, concepts, and digital transformation technologies in simple and understandable terms. We also aim to develop an understanding of what digital transformation is and how you and your company can benefit from it. This course provides participants with insights and impulses to effectively understand and respond to the need to lead businesses within increasingly digitalized markets. The course addresses digital culture, innovations, and leadership aspects in addition to transformative & disruptive technologies and thus tries to provide a well-rounded overview of the complexity of digital transformation. The course also emphasizes how digital transformation can result in innovative business practices/operations and significantly boost customer engagement through personalized and targeted services and digital channels. Further, the course encourages participants to become drivers of change in their companies by developing new mindsets and behaviors within teams and departments. Through interactive and experiential learning, the course helps participants understand the “what” of digitalization and the “how” of becoming an excellent leader in a digitalized future. The program covers the understanding, adaptation, and immediate application of newly gained knowledge in a state-of-the-art approach. Participants will be guided through a learning journey rich in new business perspectives and impactful leadership approaches.